Making the others green with envy – smells like green, inc. celebrates its 5th anniversary
November 2, 2007
Media, PA – What began as a shared ambition between two former ad agency colleagues has become an amazing success story. smells like green, inc, a full-service agency offering integrated solutions in branding, design, advertising and public relations, is celebrating its 5th anniversary, and this award-winning agency’s success proves it’s far from green.
Since its inception in 2002, the female-owned and operated agency has generated major buzz with its innovative marketing programs. In its first year, the agency won two large accounts that set it off and running, and today, smells like green’s roster of over 20 clients ranges from Fortune 50 companies to local businesses. The agency has been named one of Philadelphia Business Journal’s top 10 web design agencies, and is a Davey award winner.
What makes smells like green, inc. different is its approach to marketing and working structure. The Principals bring two very different perspectives to their work, which has lead to original and effective marketing programs for their clients. "We believe in order to be successful in today’s marketing climate, being clever is not enough," says Cindy Dumont, Principal and Creative Director. "That’s just one piece of the puzzle. We believe in consistent, uniquely creative, integrated communications. We don’t just build ad campaigns, we build brand advocates." The agency’s structure is versatile, operating with a core group of people with strong sales and design talents, but also leverages specific skill sets from a larger network, if needed.
smells like green, inc.’s philosophy is simple, but the results are extraordinary. "When Cindy and I started this business, we knew we could fill a void in the market and start an agency that simply did it better than the others out there," says Karen Krissinger, Principal and Director of Account Services.
And their clients agree...
"The team at smells like green works with us as if they were our employees. They work really hard to get into the ‘head’ of the brand and are very passionate about what they’ve accomplished. One of the best agencies I’ve ever worked with." – Marguerite Deutsch, Marketing Manager for MARS® Drinks North America.
"smells like green has the ability to deliver top-notch quality work - on time, accurately and tailored to our needs. We have been impressed with their close working relationship and constant collaboration. When they undertook the job of redesigning our website, they were able to understand our needs, enhance our navigation to facilitate the ‘customer experience’ and make our vision for our new site a reality. From redesigning our logo, to creating us a fresh new image, smells like green was able to preserve our rich tradition while reinventing our brand." – Brigette Milligan, Vice President for Fox Chase Bank.
"D’Orazio Foods, Inc. has been a happy, satisfied customer of smells like green for over 5 years now. Karen, Cindy and their entire team have done a great job in developing our package designs, trade booth displays, brochures and more. They have always presented us with high-quality work and go the extra mile to get the job done. I would highly recommend them to any company looking to help build their brand image and develop unique, eye-catching artwork." – Terri D’Orazio-Bank, Vice President Sales & Marketing for D’Orazio Foods, Inc.
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