Smells Like Success for smells like green, inc. Award Winning Agency Adds Drexel University’s Goodwin College to its Growing List of Clients
May, 2007
Media, PA – When Drexel University’s Goodwin College of Professional Studies wanted an original new look for its marketing collateral, they chose the agency where fresh ideas grow daily. smells like green, a full service advertising and public relations agency, has been selected to develop a creative marketing campaign for the college to promote its traditional education, adult continuing education and its corporate customized programs.
The initial campaign, scheduled to be unveiled in May 2007, will include multiple brochures, a photo shoot, direct mail, and a total redesign of program templates. The purpose of the marketing initiative is to attract new students to the multitude of academic programs the college offers for working professionals and recent college graduates.
smell’s like green’s innovative, results-driven marketing campaigns and the team’s passionate approach to their work convinced the school to select the Media-based agency for its marketing needs.
"The entire agency is eager to begin work on behalf of Drexel University’s Goodwin College for Professional Studies," said Karen Krissinger, co-founder of smells like green. "We look forward to sharing our ideas and our enthusiasm to create a comprehensive marketing campaign for our new client."
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